Meet “Icebound Odyssey”, our icy gradient windcheater, made for crisp campus mornings and cold-weather trails. It goes from frosted white at the collar to deep glacier blue at the hem, like a mountain emerging from the mist. On the back, a soft, frosted silhouette of a hiker with a pack throws up a relaxed shaka sign. It is subtle and ethereal, a ghost of the trail left on the jacket. It reflects the spirit of Into the Wild in Winters : travel light, stay curious, and enjoy the climb. On the front, the clean “ARMAGEDDON” lettering, the club logo on the sleeve and our motto “Adventure mode always on at JOKA” keep the look minimal and sporty. Light, functional and made for winter, it is as comfortable on the way to class as it is on the way to the mountains.

A glimpse of our “The Wilderness Outlaw” varsity jacket, inspired by our Sundarbans trip, the Into the Wild trails, and everyday life on campus. Dressed in the cream/beige-and-white tones of the Audi, it hints at the place where our campus stories begin and end. The Royal Bengal Tiger is India’s national animal and the pride of Bengal’s forests. IIM Calcutta is an Institute of National Importance rooted in the same soil. The tiger on the back is a symbol of power, pride and belonging, carrying forward the spirit of the institution it represents. Small but fearless, the globe skimmer dragonfly holds the insect world record for the longest migration, making it a fitting for spirit of the adventurers at joka: light, free, and always moving towards the next horizon. On the left sleeve, a red snake slithers down from “ARMAGEDDON”, set in a pixel-style font. Red snake symbolises intense passion & captures what drives us: a fierce passion for the outdoors The red clouds might seem to be just scenery addition to most people, but those who know will recognise them as the clouds of the Akatsuki from Naruto Anime. It symbolizes a band of rebels and outlaws who walk their own path, and who are bound by the same love for the unknown, something which resonates with us.

Introducing Lakeside Onyx - a sleek, understated bottle designed to accompany every journey, whether it's a trek into the mountains, a late-night study session, or everyday life on campus. With its matte black finish and minimalist detailing, it combines functionality with timeless style. Built to keep up with wherever the day takes you

A glimpse of our “Evergreen Odyssey” T-shirt, inspired by the calm landscapes and cherished experiences from our Vietnam trip. Surrounded by lush greenery, quiet waters, and moments of peaceful exploration, the design embodies the beauty of nature and the joy of discovering places that leave a lasting impression. The back artwork draws from serene lakes, evergreen forests, and the feeling of wandering through landscapes that inspire wonder and reflection. “Evergreen Odyssey” celebrates journeys that are not only about reaching destinations, but about immersing ourselves in experiences, embracing new cultures, and collecting memories that remain evergreen. Simple, comfortable, and filled with stories, this piece is a tribute to the adventures that continue to shape us long after the journey is over.

A glimpse of our “Chasing Horizons” T-shirt, inspired by the breathtaking landscapes and unforgettable memories from our Sikkim trip. Wrapped in soft lavender hues, the design captures the serenity of towering mountains, tranquil waters, and the spirit of journeys that lead us beyond familiar paths. The artwork reflects the beauty of chasing distant peaks and embracing every moment along the way. Much like the experience that inspired it, “Chasing Horizons” is a reminder that the best stories are found when we keep moving forward, seeking new perspectives and creating memories that stay with us long after the journey ends. More than just a T-shirt, it carries the essence of adventure, curiosity, and the timeless charm of exploring horizons yet unseen.

A glimpse of our beloved “Frame the World” T-shirt in its element — simple, comfortable, and carrying a story. Captured under open skies and surrounded by calming greens, the vibrant graphic artwork reflects the spirit of exploration, fresh perspectives, and memories waiting to be made. The bold back print brings together energetic elements inspired by the idea of framing experiences and celebrating every journey, one moment at a time. After becoming one of the most sought-after pieces of merchandise on campus last year, the “Frame the World” T-shirt returns with fresh batches for this year. The overwhelming love and enthusiasm it received made its comeback an easy decision, and we’re excited to bring back a design that resonated with so many.